Chevron Says October is 'Energy Awareness Month'

Okay, this is bullshit. I received the most ridiculous piece of direct mail ever. EVER! In short, Chevron created the concept of 'Energy Awareness Month', as referenced by a separate website, WillYouJoinUs.com, created, owned and operated by Chevron specifically to market the campaign and celebrate the month. The mailer I received perfectly sums up the hypocriticalness of the concept of an OIL company creating, sponsoring and promoting an energy awareness month (not to mention direct mailing the piece to who knows how many homes–I haven't been a Chevron customer since I owned a truck almost six years ago):

Fine. First frame, I like where they're going with this. Let's all replace a lightbulb. Great. But wait, there's more..

Oh, of course, changing one lightbulb translates to saving enough energy to light a bulb for exactly 1,643 hours... so you can read to your child. How sweet :)

But that's NOT the end of the message. Flip to the next frame: "If 10o people joined me we could fuel a 7 hour flight". Of course! And use Chevron aviation fuel!

So, what is the 'awareness' part of Chevron's 'Energy Awareness Month' really about if it's not about 'saving' energy? this isn't really about 'saving' energy, it's about 'redistributing' the energy we save and expending it elsewhere. Don't be fooled. Chevron is an oil company. Their business is to make sure you spend your money on their fuel. They've laid it out for you in the messages (only it's hidden). Save your energy/money there, spend it here...