The average American consumer receives 41 pounds of junk mail per year, according to 41pounds.org. That seems like it could be a lot of paper. But then again, maybe it’s not. How much does the average magazine even weigh? Have you ever seen 41 pounds of paper?
Chances are you don’t know what 41 pounds looks like–I certainly don’t. Not many people are going to take action on something they can’t fully conceptualize even though there are easy ways to stop junk mail.
The debate of the importance of awareness and action has been going on for some time now. The challenge has always been finding creative ways of getting people to reach the tipping point to take action.
Awareness and action go hand-in-hand; they must compliment each other. If you present a problem, you must present a solution.
I came up with an idea for a junk mail sculpture that helps people visualize what 41 pounds looks like.
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